Vancouver Pride Society Rebrand

The Vancouver Pride Society is dedicated to creating inclusive, celebratory events while advocating for 2SLGBTQAI+ communities through an intersectional lens. As part of my work at Carter Hales, I developed a rebrand proposal designed to create a visual identity that speaks to all members of the LGBTQAI2S+ community. My goal was to evoke a bold, playful, and whimsical atmosphere, without boundaries or borders. The 3D shapes in the design embody the fluidity and inclusivity of the community, reflecting its diverse and constantly evolving nature.