Packaging Concept

While studying at Pratt Institute, I created this satirical cigarette packaging design for a conceptual student project. The fictional brand, Puffs, features soft pink branding on a clean white box, with a die-cut detail that reveals a healthy pair of pink lungs when the pack is full. As the cigarettes are removed, the lungs gradually darken—from fresh pink to deep black. By the time the pack is empty, only a pair of smoke-blackened lungs remains. This playful yet dark design contrasts the bright, inviting aesthetic with a serious message about the damaging impact of smoking.