The Canon Branding

I designed the visual identity for The Canon, an educational platform reimagining how English literature is taught in high schools. With a focus on student engagement and teacher usability, the brand needed to strike a balance: fresh, bold, and student-friendly—without losing credibility with educators. The logo takes inspiration from stacked books—an abstract nod to the classroom—but is reimagined with angled shapes that bring energy and momentum. This movement reflects the platform’s mission to disrupt traditional curricula and make space for diverse, student-led exploration.